What Women Want

There is plenty of news articles talking about the importance of marketing to women, but few discuss that fact that women shop differently than men. Marketing to women is different than marketing to men. Marilyn Moore covers this topic in her piece in this week's AdWeek, What Women Want: The New Terms of Engagement.

Don't miss this article, which talks about tmarketing to women and what companies are doing to effectively connect with female consumers.Publish Post



Stephanie Holland is President and Creative Director for Holland + Holland Advertising. Working in an industry that is mostly dominated by men, she is one of only 3% of the female creative directors in the country. Stephanie works mostly with male advertisers helping them successfully market to women.