The number of women earning $100,000 or more has tripled in the last 10 years
According to The Media Audit, affluent working women with family incomes of $75,000 or more are growing in number, and The Employment Policy Foundation says the number of women earning $100,000 or more has tripled in the last 10 years. An impressive 94.3 percent of these women are using the Internet during an average month. About half are now considered heavy Internet users, while use of radio, television, newspapers and direct mail has declined within this group.
94.3 percent of these women are using the Internet during an average month
So if you’re looking to target this crucial segment of the marketplace (and who isn’t, really), get started on some great online advertising, a killer web site and a message that connects—and you’re in business.
Stephanie Holland, Holland + Holland CEO/Creative Director, is a serious marketing guru with an extremely thorough methodology and ever-present sense of humor to balance it all out. She has headed up Holland + Holland Advertising for 25 years
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