iPods Draw Women

You don't have to tell iPod what women want. iPod knows that roughly half the U.S. population, women represent more than $55 billion worth of sales to the consumer electronics industry and influence roughly 75% of all purchases in the category.

The iPod Mini digital music player comes in several colors and has drawn more women buyers than the standard white models. At the same time, accessories for iPod market have exploded, attracting even top-end fashion houses like Burberry to make carry cases.


Stephanie Holland is President and Creative Director for Holland + Holland Advertising. Working in an industry that is mostly dominated by men, she is one of only 3% of the female creative directors in the country. Stephanie works mostly with male advertisers helping them successfully market to women.