MYTH: Women only buy “women-things.”
TRUTH: Yes, if you consider electronics, NFL swag, tools and automobiles “women-things.”
There’s nothing “girly” about these stats:
- The Consumer Electronics Association says women accounted for $55 billion of the $96 billion spent on electronics gear. And, that women are involved in almost 75 percent of all electronics purchases.
- Par Excellence Magazine states 74 percent of NBA and NFL purchases are made by women.
- According to Road & Travel Magazine, today’s women make up more than 50 percent of the automotive market, spending an estimated $80 billion a year on new-car sales, a number industry analysts expect to see rise to 60 percent in just a few short years.
Stephanie Holland, Holland + Holland CEO/Creative Director, is a serious marketing guru with an extremely thorough methodology and ever-present sense of humor to balance it all out. She has headed up Holland + Holland Advertising for 25 years.
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