This year, 80% of women plan on doing some home-improvement project, and 75% of them will do it themselves. Barbara K's 30-piece tool kit will help them. It's sold in a variety of stores from Bloomingdale's to Target.
These tools are not only better looking but are also made for a woman's size and strength. They weigh a little less than regular tools, and the grips are sized to better fit a woman's hand.
Stephanie Holland is President and Creative Director for Holland + Holland Advertising. Working in an industry that is mostly dominated by men, she is one of only 3% of the female creative directors in the country. Stephanie works mostly with male advertisers helping them successfully market to women.
No comments:
Post a Comment