Women are no longer waiting for a ring before purchasing a starter home. According to the National Association of Realtors, single women make up one-fifth of home buyers and one-third of all condominium purchases.
Single women make up 1/5th of home buyers and 1/3rd of condo purchases
A study conducted by Mathew Greenwald & Associates for Sears Roebuck proved that owning a home gives women a huge emotional boost. Close to 57 percent say they take more pride in their homes than in their careers. And 61 percent of these female homeowners say they enjoy repairing and maintaining their home. This study also asked these women if they rather get an hour’s worth of free advice from home repair authority, Bob Vila, or relationship expert Dr. Phil. More than twice as many women chose Vila. I love it!
More women are postponing the search for Mr. Right and taking the plunge into homeownerville.
More women are postponing the search for Mr. Right and taking the plunge into homeownerville. A good man may be hard to find, but a 3/2 with an updated kitchen, and plenty of closet space is a rare snag as well.
Source: CNN Money
Stephanie Holland, Holland + Holland CEO/Creative Director, is a serious marketing guru with an extremely thorough methodology and ever-present sense of humor to balance it all out. She has headed up Holland + Holland Advertising for 25 years
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