Women make over 85% of the buying decisions in U.S. households today. They've become nearly every family's chief purchasing officer.
It's no longer just the men who decide whether the house needs a plasma TV, more shelves, a new bath, or even a remodeled kitchen. Women are buying a majority of all consumer-electronics and home-improvement goods today, besides the weekly groceries. In the process women are dramatically changing how products are designed and marketed in America.
Publish Post
Stephanie Holland is President and Creative Director for Holland + Holland Advertising. Working in an industry that is mostly dominated by men, she is one of only 3% of the female creative directors in the country. Stephanie works mostly with male advertisers helping them successfully market to women.
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